12 Traffic Conversion Tips

If visitors to your website don’t stay and read what you have to say or offer, is that useful? You can spend money on advertising to get them there but if they don't stay then you are just wasting your money and time.

For your site to be successful, selling things or capturing the details of prospects you have to do more than get visitors (traffic) you have to get them to take action. You turn a visitor into a buyer from a tyre kicker. After all the internet is not different to other business, it’s a numbers game. So converting them is easy…right?

It can be easy when you do the right things. Here are twelve tips on how to convert traffic. You don’t have to be an expert to do this. Just follow the tips.

1. Know your USP (Unique Selling Proposition) and really know why your service or product is different from your competition.  In what way is it special, special enough, different enough that it’s purchased? When you get this you know your USP and define it into a couple of sentences.
2. Remember you are building a relationship so put your message across in an appropriate way .  There’s no need for a pushy sales pitch. Treat your potential clients like you would like to be treated, telling a story about it. High pressure selling is a thing of the past.  
3. If you need assistance from your market, don’t be afraid to ask for help. Create a survey about what you currently do or about an area you would like to expand into. This will help develop the relationship and deepen loyalty towards both your company and the product or service.
4. Make the offer simple.  If you are selling four different products, advertise them on four websites.  Do not use one website to offer all products as this will be confusing for the consumer.  Whilst this might work for the bigger retailers they are already established in the marketplace.  
5. Make your page clear and easy to read.  Use wide margins and don’t feel you have to fill every inch of the page with copy.  If you leave white space it allows the reader to focus on reading the copy rather than being bombarded with too much information.  
6. Do brag about your product especially if it has received good endorsements and ratings from your satisfied customers.  Let them do the bragging for you. Testimonials are great and whatever you do – don’t make them up.
7. Writing good sales copy is an art. Give your audience plenty of reasons as to why to buy your product or service.  Use a sales letter and squeeze page that contains lots of valuable offers and repeat this over and over again.  It is much better to have too many offers, as long as they are valuable and reasonable, than too few and leaves your audience in no doubt as to what your offer is and its value.  
8. Look for problems and solve them.  Once you have completed your sales page, have a good think about any other issues your product could help to solve.  Asking buyers for more information might help as they might have found ways of using the product that you never considered.
9. Use moderate highlights in your copy.  These highlights help to attract the reader’s attention.  Don’t use too many though as too much colour or highlighting can just annoy and confuse your readers.  
10. Package deals are very popular.  Once you have presented your USP, offer a special package that includes a free bonus/gift when customers choose to ‘Buy Now’.  If you advertise the offer is available for a limited time this creates an air of urgency and entices the buyer to act immediately. Don’t just say it, believe it.  
11. Request an order.  One of the oldest principles of generating sales is never to ignore orders.  Ask for an order and keep asking.  You can never ask too many times. In Internet Marketing terms this is referred to as a call to action. Use them liberally throughout your sales letter.  
12. Be polite and say “Thank You” to your customers.  This is most important and good manners will get you a long way even on the Internet. Remember we are building a relationship. Your buyers will feel appreciated and will be more likely to come back to you. 

Here’s a bonus tip:

- Be genuine, offer a meaningful guarantee about your product or service, something you can stand behind. Make it something that you know you can do.

Selling online, whether the sale is for money or a persons contact details, remember it’s about building a relationship. Think not just about this sale but also abou the ones that follow and know the lifetime value of the customer.

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Twitter Traffic – Is It Important?

How can I use Twitter for my business? What makes it special? There's so much written about the use of twitter already but "what does it all mean?".

Twitter offers a completely different method of communication.  It mixes social networking with instant messaging.  Posts are a very brief 140 characters each allowing you to answer that burning question, “What are you up to right now?”  

In order to answer this question you must make every word count.  You need to grab your readers’ attention quickly with each “tweet” (how a post is referred to on Twitter).  Twitter allows you to sign up and send messages to your subscribers and friends.  You can update your audience as frequently as you wish and they can respond to you quickly and easily.  

The way it works is that people follow your “tweets”, so the more followers you have the more you are likely to get as their friends see your details on the profile pages on others and choose to follow you too.  Each time you post an updated tweet, it will be transmitted to your group of followers immediately to their computers and cell phones if they have chosen that way of communication.  

If you send out regular tweets you will start to gather a faithful group of followers.  Make each tweet count and add value.  If you write reviews on computer games or create accessories for Avatars, then you can tell your followers when you have been working on something new or have something new to tell them.  

It is possible to grow a fanatical following who are so interested in what you are doing and offering that they look out for every new tweet from you.  For information marketers such intensity can quickly develop into a faithful band of buyers who react to any new offerings you put their way. 

Friends that want to arrange a meeting can tweet everyone to let them know the time and location of the meeting.  You can also send tweets that give notice of a latest update to your blog or lens update.  Remember to work your tweet carefully so you have enough room to include the link to your site. 

This is essential if you want to create interest in your website and branding yourself successfully.  Even a very brief post can give you an identity in such a way that followers are attracted to your particular niche.  Some people love Twitter and others just do not understand it.  

To understand how it works you really need to use Twitter every day.  Look at what other Twitterers are up to and how they use tweets to market their brand, build an identity, display their expertise and generate website traffic.  

Twitter is addictive and this is mainly down to instant gratification.  It is easy to use and allows you to get your message across to lots of people quickly.  Once you have chosen to use Twitter for your niche, hobby, profession, business, or sport, you will start to see how it is a great way of dispensing huge amounts of information quickly, one tweet at a time. 

It's more than just this though, you can use some of the social bookmarking tools mentioned in a previous post, that will make the tweet for you automatically, for example when you update your blog, or publish a new article. From a business perspective you can send information instantly and also get it back just as quickly. Remember though it's instant gratification and so you need to act fast if a customer contacts you. It's great for support issues, combine Twitter with your support desk and you can have a very effective result for your customers problem resolution and they will be thinking great customer service.